00:00 Intro
02:12 Being in the right place at the right time. Steve’s origin story and how he got into the fitness industry.
12:47 Being in a good space yourself to find that right person.
14:21 His start in male physique competitions and dealing with the politics involved.
27:42 The massive role genetics play.
30:35 Starting his vlog and when his business started taking off.
34:49 The apple sauce and peas & carrots of social media.
38:10 His experience working on the Biggest Loser.
52:26 Finding himself in a rebranding phase and examining his life during the pandemic.
1:02:15 Future fatherhood, being aligned with your partner and potentially leaving the country.
1:09:52 Why so much of health is community.
1:13:25 Have his views on health & fitness changed post-COVID?
1:14:28 The evolution of his training.
1:16:08 Why he has no problem NOT posting.
1:17:27 The journey behind creating the Fitness Culture App.
1:23:07 From LA to St. George.
1:25:12 The most misunderstood thing about him.
1:26:15 Did insecurities drive him to the gym?
1:27:25 What traits from his dad will he transfer to his kids?
1:29:40 His relationship with money and the challenge of people-pleasing.
1:33:01 Enjoy the process.
Related Links/Products Mentioned
For a limited time only, Mind Pump listeners get a free LMNT Sample Pack with any purchase: Visit DrinkLMNT.com/MindPump
May Promotion: MAPS Prime or MAPS Prime Pro or the Prime Bundle 50% off! **Code MAY50 at checkout**
http://mapsfitnessproducts.com/
Fitness Culture Training App by Steve Cook
https://www.fitnessculture.com/
SHAYTARDS – YouTube
https://www.youtube.com/user/SHAYTARDS
Tony Dungy Books
https://amzn.to/43gbbJj
Watch Killer Sally | Netflix Official Site
https://www.netflix.com/title/81331076
Mind Pump Free Resources
http://www.mindpumpfree.com/
Featured Guest/People Mentioned
Steve Cook (@stevecook) Instagram
Jeremy L. Buendia (@jeremy_buendia) Instagram
Shay Butler (@shaycarl) Instagram
Casey Neistat (@Casey) Twitter
Ben Greenfield (@bengreenfieldfitness) Instagram
Andrew Huberman, Ph.D. (@hubermanlab) Instagram
Tony Dungy (@TonyDungy) Twitter
Hafþór Júlíus Björnsson (@thorbjornsson) Instagram
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